Reflecting back on what we discussed in week 2 in class, the documentary “The Greatest Movie Ever Sold” made me realize that advertising is everywhere if you pay attention closely enough. From movies, to TV shows, to Youtube videos, to sports games, it is everywhere. In a social environment, where media seems everywhere, having an advertisement is useful when it comes to promoting your brand. It doesn’t help that these brands are willing to pay on top. Personally, I think I do a good job ignoring these advertisements as I don’t watch much TV, and use ad-blocker when it comes to browsing the web. Yet, I still see them everywhere. I’m a huge sports guy, and most if not all sports networks are sponsored by some brand. For example, when watching a replay, it usually sponsored by All-State, or when watching football, they would say “the skyview from the blimp is provided by Geico”. I do believe ads are not getting out of hand when it comes to where it is at, and how it is being displayed.
It’s funny how I try to ignore ads, but for student clubs I participate in, we try to promote mainly through advertisements as well, using flyers and posting around campus, or having TV’s display our event. But that is the life we live in. It is way easier to use a simple flyer telling every detail about an event versus using word of mouth and hope people come through by faith/memory.
Documentaries is an interesting choice of medium for displaying events and other interesting news through a TV/movie scope. They provide raw cut material, and interactions, providing an authentic feel to it. I think that it provides a useful platform to educate others about events that usually are ignored. However, as Michael Moore said, make a movie, not an educational video. From his 13 points of how to make a documentary, it seems like one thing is for certain, make the film interesting as possible. Throw as much interesting, controversial content as you can, because that is what captures the viewer, not the facts necessarily. Which I mostly believe is true, I want to be angered, emotional, and wonder when it comes to documentaries.
“If they are a visually interesting experience, spark conversation and inspire people to engage new ideas, they’re successful. Films should not be reduced to advertisements, no matter how worthy the cause. They need to exist on their own terms. If they’re good, they’ll get people thinking.” (http://www.indiewire.com/2014/08/the-downside-of-measuring-the-social-impact-of-documentary-films-23582/) I think that quote is important because as seen in “The Greatest Movie Ever Sold”, the brands do seem to somewhat impact what the filmmaker really wants to do, and creates conflict. Creativity may be hindered in favor of fitting in this brand in some certain scene. I don’t think it bolds well for modern day TV/films.